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JEROME ABERNATHY, PH.D., Managing Director, Portfolio Strategist from Guggenheim Investments will present. In this practical guide to implementing alternatives we will discuss the various alternative strategies and their structure.  By understanding Guggenheim’s philosophy on risk we will make the case for adding alternatives and discuss the five concepts of how and where to add alternatives to a portfolio.  Through the use of case studies, we will illustrate the impact alternatives had on various portfolios and how to communicate these concepts with clients.