May 8 FPA MA Members Only Webinar: New Media, Social Media and Internet Based Marketing Briefing

by | Apr 3, 2013 | FPANE News | 0 comments

May 8, 2013 | 4:00 – 5:00 pm
FPA MA Members Only Webinar: New Media, Social Media and Internet Based Marketing Briefing
with James Ringrose, Real Cool TV Productions

Space is limited.
Reserve your Webinar seat now!

Like it or not mixed media and on-line video in particular are becoming a significant component of modern business communications. As a new generation of consumers take the reigns, how can you reach them and more importantly get their
attention?

Act1: Some theory behind mixed media, social media and the Web

  1. Brief history and why it’s relevant
  2. Lessons from previous technologies
  3. Social media for geniuses and a guide for the rest of us

Act2: Old media transformed into new media

  1. Are there equivalences to traditional media?
  2. What should a financial services professional be doing?
  3. How best to get it done?
  4. ROI?

Act2: Brave new world

  1. What can you do?
  2. How to be effective
    1. Social Media
    2. mixed media campaigns
    3. mistakes and video ghettos
  3. 5 things to do
  4. 5 things to avoid

Act3: Staying up with your industry

  1. Current trends
  2. Where next and when
  3. Summary
  4. Resources

James Ringrose is an experienced CEO and manager with an accomplished track record of leading diverse organizations from publicly traded companies to early stage start-ups. He has extensive experience of marketing communications in the high-tech and software industries. As CEO and “Chief Story Teller”for Real Cool TV Productions James has directed and produced over 2000 productions since October 2009, filming throughout the US, Canada and the UK. As an experienced interviewer, writer and broadcaster with an extensive background in communications theory and practice, as it relates to video based media, his insights into the industry are relevant and compelling.

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